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There are more people listening to podcasts that ever before.
More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.
*Podcasting awareness and consumption in the U.S. continue to rise, according to the most recent information from the Infinite Dial 2020® from Edison Research and Triton Digital. Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019. This continues the growth trend that The Infinite Dial® has measured since 2009.
“Podcasts now reach over 100 million Americans every month,” said Tom Webster, SVP of Edison Research, “and are attracting an increasingly diverse audience. Also, with 62% of Americans now saying they have used some kind of voice assistance technology, audio is becoming a bigger part of our everyday lives.
”Having a podcast is a great way to make connections with an audience. Unlike social media, you can build and engage with your audience in a unique type of way. Also remember, that your audience can listen to your podcast while at work, driving, cleaning house, while working out or just sitting around.
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* source: https://www.edisonresearch.com/the-infinite-dial-2020/